Marketing Ingenious Project
Bianca Abbott
It’s often seems easy to create your own professional website using CMS such as Wix, Shopify or WordPress. However creating complexe and sophisticated sites requires knowledge and experience. Bianca Abbott also went through this process. With a elegant but basic and generalist website, she wanted to take things to the next level, so she called on my services.
How It Started
From Wix To WordPress
Bianca Abbott is a Certified Family Nurse Practitioner with a Master’s Degree in Nursing from the University of Miami, a Bachelor’s Degree in Nursing from New York University and a Bachelor’s Degree in Psychology from Eckerd College.
Co-founder of the Luna Fast program, she is also a ketamine therapy falicitrator.
Wanting to increase her visibility on the Internet and showcase the various services she offers, she created a website on Wix.
Unfortunately, the site didn’t live up to her ambitions in terms of customization and SEO performance, and was costing her money every month.
After some thought and discussion about the possibility of migrating to WordPress, our collaboration began.
Our Approach & Solution
A Custom Made Website
Above all, the client wanted a site that looked like her, that she could present to her professional ecosystem and that she could administer without any problems. WordPress and the Divi theme appeared to be the best solution.
After offering her 3 bespoke designs, we moved on to integrating existing content, as well as adding new, SEO-optimized content.
The site is fully responsive, and although still under development, it aims to be SEO optimized from A to Z: page titles, site structure and architecture, internal URL linking, image optimization, markup and metas, etc.
The site was designed according to the client wishes, using her graphic charter and logo, in order to homogenize her digital communication.
To enable the client to manage her site as she saw fit, training was provided during site development. The client was thus able to add her own content and learn how to use the site. For us at Marketing Ingenious, it’s all about empowering our client, helping them be autonomous.
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